How Liquid Death Became $1.4 Billion Water Brand by Breaking All The Rules

Today we’re talking about how to market a boring product in a crowded industry.

We're talking Liquid Death.

We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.

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Production Note: To get these episodes to you as quickly as possible, I record the audio live and use AI to generate the studio video visuals. While the "talking head" you see is AI-synthesized, the voice is mine, I write every episode and I record it live in my podcast studio. I use this tech so I can focus more on the content and less on the camera setup and hours of editing it takes to mak

Видео How Liquid Death Became $1.4 Billion Water Brand by Breaking All The Rules канала Marketing