Is the Metaverse relevant for your business? – In conversation with Katie Burke

This year #Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business meetings. Where people collaborate via a digital facsimile or avatar of themselves.

Accenture Song’s Katie Burke spoke with Monique van Dusseldorp about the extraordinary hype around the Metaverse and #web3, and that the mindset shift for #brands is about creating long-term value for customers.

“The most fascinating characteristic of a Metaverse is the learning effect amongst people who’ve been using it for a while.There is a behavioral shift too: People begin searching for more choice in the internet. They are looking for more control”, says Katie.
Tune in and start to understand the space that’s going to change your working life.

About Katie Burke: https://nextconf.eu/person/katie-burke/

Here are some reading highlights about Metaverse:
* Katie Burke: you can still help define the Metaverse
https://nextconf.eu/2022/05/katie-burke-you-can-still-help-define-the-metaverse/
* Katie Burke: Is the Metaverse relevant for your business?
https://nextconf.eu/2022/05/is-the-metaverse-relevant-for-your-business-in-conversation-with-katie-burke/
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Thanks to our partners Accenture Song and Faktor3!
https://www.accenture.com/de-de/about/accenture-song-index &
https://www.faktor3.de

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