Sterling Hawkins: Discomfort Is Your Most Valuable Feedback Loop

Negative feedback loops are the ultimate source of value. Mises called it “uneasiness and the image of a more satisfactory state”. Bill Gates said that “Your most unhappy customers are your greatest source of learning”. Negative feedback loops give us the opportunity to improve our service delivery capacity, and the value proposition behind it. Sterling Hawkins has identified the ultimate feedback loop for personal performance. He calls it discomfort. We should seek discomfort, analyze it, understand it, and utilize it as an ultimate tool for improvement. His book is titled Hunting Discomfort and we talk to him about it on the Economics For Business podcast.

Show notes: https://mises.org/library/sterling-hawkins-discomfort-your-most-valuable-feedback-loop

Hunting Discomfort. How To Get Breakthrough Results In Life And Business No Matter What by Sterling Hawkins: https://Mises.org/E4B_174_Book

Visit https://SterlingHawkins.com

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