The Compass Is Broken - Erik Cocks - Marketing Trail Mix

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Your CRM data might be lying to your VC — and you'd never know. Here's the 5-minute check that catches it before your next board meeting.
Most founders can't trust their own pipeline numbers.

Duplicate records, stale deals, and three different definitions of "qualified lead" mean the CRM data you're presenting to investors can be off by 40% or more — without anyone lying. This is one of the most common (and most expensive) marketing metrics problems in early-stage startups.

In this short, I break down why your CRM and your revenue numbers don't match, how bad pipeline data gets funding rounds pulled, and the one simple check to verify your North Star metric before you report it to your board.

If your marketing numbers don't add up, let's fix it. DM me, or book a free strategy session at https://erikcocks.com

I'm Erik Cocks — a fractional CMO helping founders fix growth, clean up their marketing metrics, and scale without the growth pain. New strategy drops daily.
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Видео The Compass Is Broken - Erik Cocks - Marketing Trail Mix канала Erik Cocks - Marketing Trail Mix