你的 UI 顏值夠高嗎？5 個知名使用者研究機構都在用的測試方法

👉 給 UX 設計師的研究方法課 https://youtu.be/zQwar4Z-VKk
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大家常說美感是很主觀的東西，那麼我們身為 UX/UI 設計師到底要如何以科學的方法測試使用者對於 UI 或視覺的評價呢？今天為你們翻譯了 Nielsen Norman Group 的這篇文章 "How to Test Visual Design" 希望你們喜歡！

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延伸閱讀📚📚📚
C. Rohrer. 2008. Desirability studies: Measuring aesthetic response to visual designs. xdStrategy.com

Hopkin (2006) Web users judge sites in the blink of an eye
https://www.nature.com/news/2006/060109/full/news060109-13.html

Moran (2016) Using the Microsoft Desirability Toolkit to Test Visual Appeal
https://www.nngroup.com/articles/microsoft-desirability-toolkit/

Moran (2016) Microsoft Desirability Toolkit Product Reaction Words
https://www.nngroup.com/articles/desirability-reaction-words/

Moran (2017) The Aesthetic-Usability Effect
https://www.nngroup.com/articles/aesthetic-usability-effect/

J. Benedek and T. Miner. 2010. Measuring desirability: New methods for evaluating desirability in a usability lab setting. *Proceedings of UPA 2002 Conference*

Whitenton (2018) How to Test Visual Design
https://www.nngroup.com/articles/testing-visual-design/

Видео 你的 UI 顏值夠高嗎？5 個知名使用者研究機構都在用的測試方法 канала It's Just BS -剝削設計