Product Mix and Product Line

This video explains different elements of the product mix using relevant examples. Please like this video and subscribe for future notifications.

Happy Marketing!

For participants of Delhi School of Business (MBA Batch 2020-22)-

Dear Participant,

Explain all four elements of product mix for any one product category of Patanjali Ayurved (Use website https://www.patanjaliayurved.net/) in the comments section, as given in point 3 below.

Alternatively, you can consider any other company (with more than two product lines). For any other company, you have to submit the following-
1. Link of the document (shared on google drive) having "Details of product mix" as shown in Nestle example. (Include variants of each product in brackets.)
2. Include the website link of the company from where you have taken the product mix details.
3. Explain the product mix elements in terms of a) Width; b) Length; c) Depth; d) Consistency.

If required, make realistic assumptions and clearly state those assumptions in your response.

As earlier, you will not be able to see your comments as of now. New comments are withheld as of now and will be published after May 08, 2020.

Update on comments received in April 2020-
I'm overwhelmed by the accuracy of your responses on this one. Most of you have done wonderfully well by giving such great answers. Such great responses really motivate to innovate in teaching. This was an amazing experience.

At the cost of making this video description so long, I'm putting your names (in alphabetical order) here-
Aabha Chhabra, Abhilabh Verma, Abhishek Arora, Aditya Jadli, Akshay Khurana, Akshita Sharma, Aman Budhiraja, Anisha Jain, Anukriti Shakyawar, Arushi Wadhawan, Ashita Garg, Ayush Verma, Barkha Gupta, Bhavesh Malhotra, Bhavya Chugh, Devansh Dhall, Dhruv Saini, Farhan, Garima Bhayana, Gaurav Arora, Geetika Bhandari, Jahnvi Ummat, Janhvi Singh, Jatin Gupta, Jigyasa Garg, Kamna, Kanika Garg, Kartike Tyagi, Ketan Goel, Kirtika Jaggi, Krishnandan Mehta, Lokesh Chandok, Lovika Gera, Mahima Chandna, Manisha Jassal, Megha Sharma, Mehul Sati, Mitali Mittal, Mohit Oberoi, Monira Minto, Mukul Khandelwal, Muskan Aggarwal, Muskan Bhalla, Nikita Aggarawal, Piyush Mittal, Piyush Walia, Poornima Wadhwa, Prabhsimran Kaur, Pranshul Agrawal, Prashant Singh Dhunna, Priya Aggarwal, Rajat Choudhary, Riddhi Jain, Sachin Kumar, Sahil Behl, Sambhawna Jain, Sanyam Sobti, Shikha Sharma, Shivam Agarwal, Shreshth Chauhan, Shubham Ahuja, Shubham Arora, Shubham Narula, Shubham Singhal, Simran Kataria, Sneha Kapoor, Sonakshi Bhatia, Sourjya Sen, Srishti Gupta, Swapnil Mathur, Tanishka Gupta, Tanshi Kumar, Utsav Mehrishi, Vaishali Kapoor, Vansh Ratra, Vardaan Jain, Vatsal Papne, Vipul Garg, Yash Aggarwal. Each one of them deserves this special mention.

Keep doing such wonderful work.

Do well.
Dr. Sharad Gupta
Professor & Chairperson - Research Committee

Видео Product Mix and Product Line канала Marketing Platter