The AI paradox: Why we’re still stuck | Appfire "Beyond the flame"

In this episode of Appfire "Beyond the flame," Atlassian’s Mark Cruth joins solution architects Dan Tombs and Ed Gaile live at Team '25 in Barcelona to unpack the “AI paradox” — why 96% of companies say they’ve adopted AI, but haven’t seen meaningful change. (Yes, 96%.)

We explore:
- The hype vs. the reality of AI adoption
- Why poor knowledge management breaks AI outcomes
- How to get your documentation and knowledge lifecycle ready
- The role of agents, automation, and “boring AI” in real change
- Why AI is not a strategy (and what is)

Whether you’re a team lead, technologist, or executive feeling pressure to “do AI,” this conversation will help you reset the hype, focus on real problems, and start experimenting with purpose.

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Видео The AI paradox: Why we’re still stuck | Appfire "Beyond the flame" канала Appfire