The Waterfall Release Strategy, Explained

This is how the Waterfall Release method works.

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The rise of streaming as the dominant means of consuming music has brought with it a whole new way of thinking about releasing new music. Where we once looked to the full-length album as the definitive release cycle, we've recently leaned far more heavily on singles.

And while releasing singles is the better move in the age of Spotify, there is still a way to capitalize on that method while still releasing a complete body of work at the same time.

It's time to talk about the Waterfall Release strategy.

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Timestamps:

0:00 - Intro
0:43 - Releasing music then vs. now
1:39 - The Spotify Artist Accelerator
2:14 - How releasing singles works
3:40 - Explaining the Waterfall Release method
4:36 - The benefits of rereleasing music
5:33 - How the ongoing waterfall strategy plays out
7:08 - Comparing the numbers between singles and waterfall
7:56 - The Waterfall Release strategy is complicated
9:01 - Outro

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Go further with your music marketing:

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#waterfallrelease #musicmarketing #spotify

Видео The Waterfall Release Strategy, Explained канала Tom DuPree III