Conversations with Chief Innovators Ep 2 | Tom Klaff, CEO - Revolution Cooking

$70 billion.

That's the market value of a 10,000-year-old industry — small kitchen appliances.

However, there hasn't been much innovation in kitchen appliances in the past few decades. Take toasters for example. Innovation in toasters has been around industrial design, levers, and knobs — not performance.

Pat chats with his friend and CEO of Revolution Cooking, Tom Klaff. Tom's on a mission to overhaul the underlying technology of toasters to make them more efficient and fun to use.

It's a great story of how innovation isn't exclusive to flashy industries. In 2022, every company is a technology company, and underlying principles of disruption work for all products — from software to automobiles to toasters.

Read more
https://moduscreate.com/blog/conversations-with-chief-innovators-revolution-cooking/

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0:00 - Intro
00:44 - Tom's background
02:52 - Getting the right staff
04:04 - Innovating the toaster
05:52 - Getting the form factor right
08:02 - Team location
08:40 - Go to market strategy
10:22 - What constitutes a premium feature?
13:59 - Customer feedback loop
15:41 - Tackling customer privacy
16:58 - Understanding product lifecycle
18:19 - Going up against legacy competitors
21:25 - Lessons learnt
25:14 - Advice for disruptors
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