Content Terms Every Marketing Ops Professional Should Know | Kevin Indig x Branko Kral

If you're in marketing operations, you can’t afford to ignore content anymore.

Kevin Indig and Branko Kral break down the key SEO and content strategy terms that every marketing ops professional should understand — to measure the right things, automate smarter, and speak the same language as the content team.

Key concepts explained:
- E-E-A-T (Experience, Expertise, Authority, Trust) — what it really means
- Authority vs. Relevance — why brand awareness and topical focus matter more than backlinks.
- Branded vs. Non-Branded Keywords — where true organic growth actually happens.
- Pillar content, content clusters, and search intent — how content teams think when planning strategy.

This is your cheat sheet for understanding how SEO, brand, and marketing ops intersect — and how to turn that alignment into measurable results.

#SEO #MarketingOps #KevinIndig #BrankoKral #ContentStrategy #DigitalMarketing #EAT #SearchIntent #TopicalAuthority #ContentClusters #BrandAwareness #MarketingOperations #SEOtips

Видео Content Terms Every Marketing Ops Professional Should Know | Kevin Indig x Branko Kral канала Branko Kral