Email Automation Explained: Triggers, Rules & Actions

Want to automate your email marketing but don't know where to start? This video breaks down everything you need to understand about email automation in MailerLite.

I'll explain what triggers are, how rules control your workflows, and what actions do—so you can confidently build automations that work for your business. Whether you're brand new to email automation or just need a refresher on the fundamentals, this tutorial will give you the foundation to start building. In the next video, we'll put this knowledge into practice and build a complete welcome series from scratch.

Ready to get started? Get your free MailerLite account here: https://rebrand.ly/hoek7x8

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Time stamps:

00:00 – Introduction to Email Automations
00:25 – Navigating the Automation Builder
01:10 – Understanding Triggers
03:45 – Using Rules and Conditions
06:40 – A/B Testing and Best Practices
07:25 – Recap and What’s Next

Видео Email Automation Explained: Triggers, Rules & Actions канала MailerLite