How Heavenly Heat Used HSA/FSA to Drive $1M in Sauna Sales | Truemed Merchant Case Study

After @HeavenlyHeatSaunas partnered with Truemed, 17% of their revenue came from Truemed.com — customers they had zero access to before.

@TheWarrenLentzPodcast thought enabling HSA/FSA would be complicated.
It wasn't.

Here's what most brands assume they'll need:
- A compliance team.
- A legal review of IRS qualification rules.
- Someone to manage Letters of Medical Necessity.
- Months of internal development.

Here's what Heavenly Heat actually needed: none of that.

Truemed is a telehealth and payments platform. The operational complexity doesn't get delegated — it gets absorbed entirely.

Letters of Medical Necessity are issued by independent licensed practitioners through Truemed's structured workflow.

Clinical intake forms are built into checkout.

Customers complete them voluntarily.

Payment and settlement are handled end to end.

Heavenly Heat went from fielding weekly customer inquiries about HSA/FSA eligibility to capturing that demand — in months, not years.

17% of their annual volume came from a customer segment that simply didn't exist for them before.

That's the part that gets missed in the "should we do this?" conversation.

The question isn't whether you can handle HSA/FSA internally.
It's why you would, when the infrastructure already exists.

For brands in wellness, fitness, recovery, and preventive health: there are millions of HSA/FSA cardholders actively looking for eligible products.

The only question is whether you're visible when they search.

Unlock HSA/FSA with Truemed → link in comments

#HSA #FSA #WellnessIndustry #PreventiveHealth #Telehealth #MerchantGrowth #HSAeligible #FSAeligible

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Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

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