Chapter 4: Pricing for Profit

You're not losing money because your prices are too high. You're losing money because you don't know what a job actually costs you.
In Chapter 4 of The Trade Owner's Playbook, we break down exactly how to price your work so every job you take makes you money — not just keeps you busy. If you've ever finished a job and wondered where the profit went, this is the lesson you needed a year ago.
In this video you'll learn:

The three cost categories every job has — and why most contractors only track one of them
The markup vs. margin mistake that quietly costs contractors thousands per year (and how to fix it right now)
Gross margin benchmarks by trade so you know exactly where your numbers should be
The pricing psychology that lets you charge more and win more jobs at the same time
How to build a tiered pricing structure that moves customers toward your most profitable option without pressure
A word-for-word script for presenting your price with confidence — and what to do in the silence after you say the number
How to build a fast, accurate estimating system that delivers professional proposals within 24 hours
The red flags that tell you a job will cost more than it pays — and exactly how to say no professionally

Busy doesn't mean profitable. This chapter closes the gap.

📌 Drop your trade and your current close rate in the comments

Видео Chapter 4: Pricing for Profit канала Arch City Business Academy