How to Master Google Merchant Center Custom Labels in 5 Minutes!

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In today's video, I'll show you how to add custom labels to your data feed in Google Merchant Center. Custom labels help you filter and structure your Performance Max and Shopping campaigns, ad groups, and product listings with ease. They are useful for labeling seasonal products, clearance items, and on-sale items to keep your evergreen campaigns undisturbed. Custom labels can also be instrumental for reporting and bidding. I'll guide you through the steps on my screen and provide tips for bulk labeling. You'll see real-world examples, including client setups for better ad campaign organization. If you need help with optimizing your Google Ads campaigns, reach out using the link in the description or the first comment below. Stay tuned for more tips on improving your Google Ads performance.

00:00 Introduction to Custom Labels in Google Merchant Center
00:07 Why Use Custom Labels?
00:52 Navigating Google Merchant Center
01:39 Adding Custom Labels Manually
02:46 Bulk Labeling Solutions
04:33 Real-World Application in Ad Campaigns
05:46 Conclusion and Contact Information

Video Resources:

https://support.google.com/merchants/answer/6324473?hl=en
https://support.google.com/google-ads/answer/6275295?hl=en

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Видео How to Master Google Merchant Center Custom Labels in 5 Minutes! канала Tim Sutton | Google Ads for Shopify