How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working.

Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign.

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0:00 Intro
1:47 Andrew Southworth Returns
3:14 Why Artists Need More Ad Creatives
6:14 Why Some Songs Flop in Ads
8:31 Why Good Songs Can Still Fail
13:05 What Artists Need Before Running Ads
15:50 Landing Pages, Budgets & First Campaign Expectations
19:02 Building a Meta Ads Campaign
20:43 Boosted Posts vs Ads Manager
22:12 What a Conversion Campaign Actually Tracks
25:17 Landing Pages, Pixels & ViewContent Events
34:34 Choosing the Right Campaign Objective
35:24 Manual Setup vs Meta Automation
41:30 Advantage Plus Audience Trap
44:55 Targeting Countries, Ages, Genres & Interests
53:12 Using Meta Ad Library
54:50 $100 Ad Campaign Giveaway
57:02 DistroKid Sponsor Break
57:58 Instagram vs Facebook Placements
59:31 Building the Actual Ads
1:04:20 What to Test Across Your Ad Creatives
1:08:21 How Much Does Ad Text Matter?
1:10:12 Real Campaign Breakdowns
1:15:45 Cost Per Conversion vs Spotify Metrics
1:21:14 Finding Winners and Spending Smarter
1:28:30 Why Artists Should Understand Ads
1:29:36 Ads Don’t Exist in a Vacuum
1:31:09 Rapid Fire Rampage

Видео How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270 канала One More Time Podcast