Complete Google Ads Course for Beginners | SEM Course by DiGi MARK

Are you ready to grow your business or land a high-paying digital marketing job?

Welcome to the Search Engine Marketing (SEM) Course by DiGi MARK – a practical, beginner-friendly program designed to help you master Google Ads and start your journey as a successful digital marketer.
Whether you're a student, freelancer, business owner, or job seeker, this course gives you the tools, techniques, and confidence to run profitable ad campaigns.

💡 What Is SEM & Why Should You Learn It?
Search Engine Marketing is one of the most in-demand skills in the digital world. With businesses investing billions into online advertising, skilled SEM professionals are highly valued for driving traffic, leads, and sales.

With Google Ads, you can:
• Run ad campaigns for clients or your own business
• Work as a freelancer or full-time Google Ads expert
• Offer high-ticket services to startups and agencies
• Boost your website traffic and increase product sales

📚 Course Modules – What You'll Learn
Here’s a complete breakdown of what you’ll master in this course:

💻 Search Engine Marketing (Google Ads) Course Modules

🔍 Module 1: SEM Introduction
• What is Search Engine Marketing (SEM)?
• Benefits of SEM for businesses and marketers
• Platforms used for SEM

🚀 Module 2: Google Ads Introduction
• Why advertise on Google?
• Where do Google ads appear (Search, YouTube, Maps, etc)

🛠️ Module 3: Google Ads Account Setup
• Step-by-step: Creating your Google Ads account
• Configuring account settings properly

🎯 Module 4: Campaign Objectives
• Selecting campaign goals like:
• Sales
• Leads
• Website Traffic
• App Promotion
• Brand Awareness & Consideration
• Local Store Visits

🎯 Module 5: Campaign Types
• Understanding all campaign formats:
• Search Campaign
• Performance Max Campaign
• Demand Gen Campaign
• Display Campaign
• Shopping Campaign
• Video Campaign
• App Campaign

🗂️ Module 6: Ad Group
• What is an Ad Group?
• How to create and manage Ad Groups effectively?

📊 Module 7: Bidding Strategy
• What is bidding in Google Ads?
• Different types of bidding strategies (Manual vs Automated)

🔍 Module 8: Keyword Research
• Keyword types (Broad, Phrase, Exact Match)
• Tools for research
• Analyzing and segmenting keywords for better ROI

✍️ Module 9: Ad Copywriting
• How to write effective and high-converting ads?

📦 Module 10: Assets
• What are assets in Google Ads?
• Types of assets (Callouts, Sitelinks, Images, etc.)

📈 Module 11: Conversions and Measurement
• Understanding different types of conversions
• How to track and measure success?

🛠️ Module 12: Tools
• Planning and Budgeting Tools
• Shared Library and Business Data
• Google Tags and Troubleshooting Tools
• Bulk Actions for optimization

💳 Module 13: Billing Setup
• Step-by-step guide to set up billing
• Tips to manage ad budgets efficiently

📊 Module 14: Campaign Monitoring and Optimization
• Using Recommendations
• Insights & Reports
• Audiences, Keywords, and Content Analysis
• Optimization techniques for better performance

🎓 Why Choose DiGi MARK for SEM Training?
✅ 100% practical, step-by-step training
✅ Learn from an experienced Google Certified Expert
✅ Real campaign demonstrations

💼 Who Should Join This Course?
This course is perfect for:
• Students and freshers looking for a job in digital marketing
• Business owners who want to run their own ad campaigns
• Freelancers and professionals who want to upskill
• Anyone interested in digital careers

🚀 What Can You Do After Completing This Course?
• Get a Google Ads job at top companies or agencies
• Start your own freelancing business
• Offer SEM services to local businesses and startups
• Run profitable ads for your blog, product, or YouTube channel

📌 More Details & Enrollment:
👉 https://digimark.institute/sem-course

📢 About DiGi MARK – A Premier Digital Marketing Training Institute
We’re committed to helping you succeed in your digital marketing journey. Our trainers are industry experts, and our goal is to provide career-focused, practical education to help you grow your income and confidence.

🔔 Follow Us for More Learning Opportunities
📸 Instagram: @digimarkinst
👥 Facebook: @digimarkinst
💼 LinkedIn: @company/digimarkinst
𝕏 Twitter: @digimarkinst
🌐 Website: https://digimark.institute/

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