What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of structuring your website and content so that AI-powered platforms — like ChatGPT, Perplexity, Google AI Overviews, and Gemini — cite your site when generating answers to users' questions.

Where traditional SEO gets you ranked in a list of blue links, GEO gets you quoted inside the answer itself. You're not competing for a position on a results page. You're competing to be the source that the AI selects, trusts, and cites when someone asks a question relevant to your business.

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