The Touchpoint Audit That Most Brands Are Completely Ignoring

Most brands have a messaging disconnect hiding in plain sight across their customer journey. 👀 Jordan walks through how to audit your 15 core lifecycle touchpoints — from homepage to checkout — checking each one for persona alignment, brand consistency, and structural clarity, using the example of a premium pet food brand accidentally leading with discount messaging when their customer is really motivated by their pet's health and longevity.

Видео The Touchpoint Audit That Most Brands Are Completely Ignoring канала DTC Podcast