Reel Packaging as Brand Asset Strategy Strategic Brand Designer Dharam Mentor

My upcoming book talks about one of the biggest brand touchpoints for businesses that sell products.

If you own a product and that product comes in a container or packaging, this matters to you.

Packaging is one of the biggest brand touchpoints in consumer products, personal care, beverages, and many other industries.

Wherever your product reaches consumers through packaging, you need to invest time and thought into designing it well.

But what does good packaging design actually mean?

Good packaging design means your packaging is properly aligned with your brand thinking so that the design itself becomes an asset.

If I say Knorr, certain visuals and associations immediately come to mind.

That packaging design has become a brand asset.

If I say Kellogg's, many people can recognize the brand even before reading the name.

That is the power of packaging design.

People do not always remember what you say.

They often remember what they repeatedly see.

That is why you should invest time, effort, and money into designing packaging in a way that it becomes an asset that works for your business every single day.

Got the point?

#PackagingDesign #Branding #BrandStrategy #ConsumerBehavior #BrandIdentity #ProductPackaging #DesignThinking #MarketingStrategy #BrandExperience #BusinessGrowth

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