How Sponsored Stadium Names Became Standard

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SOURCES AND FURTHER READING
Putting Brand Names On Stadiums Can Be Extremely Valuable: https://www.businessinsider.com/name-that-venue-and-collect-billions-of-brand-impressions-2013-4?r=US&IR=T
A Brief History of Stadium Naming Rights: https://www.mentalfloss.com/article/20239/brief-history-stadium-naming-rights
Top naming-rights deals: https://www.sportsbusinessdaily.com/Journal/Issues/2018/04/30/Marketing-and-Sponsorship/Naming-rights-deals.aspx
The History of Sports and Advertising: https://openmedia.uk.com/the-history-of-sports-and-advertising-sports-marketing-then-and-now/
Top 20 funny stadium names: https://www.eurosport.co.uk/all-sports/top-20-funny-stadium-names_sto4708143/story.shtml
Premier League clubs miss out on UK£98m in stadium naming rights: Premier League clubs miss out on UK£98m in stadium naming rights
Tottenham closing in on “world’s largest” naming rights deal: https://cartilagefreecaptain.sbnation.com/2020/1/11/21061440/tottenham-hotspur-news-largest-ever-naming-rights-deal
Sport stars and extreme advertising: https://www.channel4.com/news/maria-sharapova-sugarpova-sport-advertise-name-change-brand
List of sponsored sports venues: https://en.wikipedia.org/wiki/List_of_sponsored_sports_venues#United_Kingdom
List of sports clubs named after a sponsor: https://en.wikipedia.org/wiki/List_of_sports_clubs_named_after_a_sponsor

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