Beyond Mad Men: The Necessity of Multidimensional Marketing | Wharton Prof. Cait Lamberton

In today’s chaotic world of marketing, it is important more than ever to move our thinking about marketing beyond the Don Draper/Mad Men era and the fluffy statements of contemporary marketing “gurus”. In this Ivy Exec webinar - sponsored by the Wharton MBA Program for Executives - you will explore the implications of thinking about the market as a complex system.

ABOUT PRESENTER:
Cait Lamberton is the Alberto I. Duran Presidential Distinguished Professor of Marketing at The Wharton School, where she has taught dynamic marketing strategy and consumer behavior at the MBA and Ph.D. levels. Dr. Lamberton’s research focuses on a wide range of consumption topics, ranging from the idea of marketplace dignity to the effect of participation in the sharing economy on consumer well-being. Recently, she was named a Marketing Science Institute Scholar, received the American Marketing Association’s Erin Anderson Award for the field’s top female scholar-mentor, and was a winner of the AMA-EBSCO Responsible Research in Marketing as well as the Journal of Public Policy & Marketing’s Thomas Kinnear Prize. Dr. Lamberton also acts as a consultant, primarily in the finance and pharmaceutical domains, and has participated in the National Academy of Science, Engineering and Medicine’s commission on Reducing Food Waste in the US.

Read more about Prof. Lamberton: https://marketing.wharton.upenn.edu/profile/catlam/

Learn more about the Wharton MBA Program for Executives: https://executivemba.wharton.upenn.edu/

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