The Win-Win Negotiation Secret You’re Probably Ignoring | Book Review - You Can Negotiate Anything

Ever walked away from a deal that looked great on paper—but still didn’t feel right? 🤔 In this episode, we break down Chapter 9 of Herb Cohen’s negotiation classic, where he dives deeper into the Win-Win technique—and shows us how trust, empathy, and strategy can turn everyday conflicts into collaborative victories.

You’ll discover: ✅ Why trust is the real power play in negotiation
✅ How to gain commitment by winning over someone’s “organization”
✅ The difference between idea opponents and visceral enemies
✅ Why compromise often leaves everyone unsatisfied
✅ How stories (like Cohen’s serape & VCR tales) reveal deep truths about human behavior

This chapter is part psychology, part strategy, and 100% relevant to real life—whether you're closing a deal, navigating a family vacation, or just figuring out where to eat on a road trip 😅.

👥 Let’s make every negotiation a win-win!

💬 Question of the Day:
What’s your “serape”—something you didn’t need, but bought anyway because the process of getting it felt like a win?

👇 Drop your story in the comments and let’s chat!

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