This simple idea changed FMCG Market forever | CHIK Shampoo Case Study
Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. In the process, he ended up building a 500 crores INR shampoo brand called Chik. And today, almost 70% of the shampoo sales in India happen in sachets.
In this video, we will understand the concept that brought about this revolution.
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#chikshampoo #sachetrevolution #cavinkare
Видео This simple idea changed FMCG Market forever | CHIK Shampoo Case Study канала Think School
In this video, we will understand the concept that brought about this revolution.
Check out Think School's Online courses:
1. Learn how to communicate ideas like us with the Communication Masterclass: https://communication.thethinkschool.com/yt
2. Land your dream jobs and customers through the LinkedIn Masterclass: https://linkedinmasterclass.thethinkschool.com/yt
3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://resumemasterclass.thethinkschool.com/yt
Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE
Want to buy the equipment we use?
Mic: https://amzn.to/2PjDNAP
Camera: https://amzn.to/3dMzojh
Camera Stand: https://amzn.to/3nidnfp
Mobile holder for stand: https://amzn.to/3xgCF25
Thumbnail by Jangaiah
(If he likes your content, he'll do thumbnails for free contact him at nethulajangaiah@gmail.com)
Follow Think School's on:
Telegram group: https://t.me/Thinkschoolers
LinkedIn: https://in.linkedin.com/company/the-think-school
Instagram: https://www.instagram.com/thethinkschool/
Facebook: https://www.facebook.com/thethinkschool
#chikshampoo #sachetrevolution #cavinkare
Видео This simple idea changed FMCG Market forever | CHIK Shampoo Case Study канала Think School
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