Can brands be a force for good? | Anneli Hansson | TEDxLilla Torg

Anneli shows how even the smallest brand actions can ripple into big change when companies take responsibility. Anneli Hanson has worked with global brands such as Coca-Cola and Levi’s, but her focus today is on a different message. In her TEDx talk, she explores how leadership doesn’t have to be loud to be effective — it has to be clear. She shows how purpose and profit are not opposites, but partners. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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