Lecture 33 : Media Planning – Part I
The goal of media planning is to formulate a particular combination of media (vehicle or means of message delivery system) that would enable the advertiser to communicate the message effectively. This lecture discusses media planning and strategy development, factors affecting media planning and associated steps to plan for media effectiveness.
Видео Lecture 33 : Media Planning – Part I канала IIT Roorkee July 2018
Видео Lecture 33 : Media Planning – Part I канала IIT Roorkee July 2018
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