The Impact of Language in Word of Mouth Reviews
New Wharton research reveals some surprising data about how consumers react to specific language used in recommendations and reviews, and why that language could lead some astray. For more: http://knowledge.wharton.upenn.edu/article/why-recommendations-can-lead-to-bad-decisions/
Видео The Impact of Language in Word of Mouth Reviews канала Knowledge at Wharton
Видео The Impact of Language in Word of Mouth Reviews канала Knowledge at Wharton
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