Meta Optimizations

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Despite all the complexity of just setting up an ad campaign inside Meta for ads on Facebook and Instagram, the most obvious direct path to optimization is setting up your optimization objective. There's a setting inside Facebook for this when you set up a campaign, essentially asking, What do you want the campaign to optimize? Do you want reach, traffic, app installs, video views, etc. For the majority of advertisers, your optimization objective should be the thing you're trying to get, which is either leads or sales leads. For leads, you need to make a decision whether you want leads to occur on your website or you want the leads to come in through a form on Facebook? For sales, you optimize to sales. This is particularly relevant for businesses who don't have a robust paid media team and they need to be straightforward. There are strategies and tactics in place where you can optimize a campaign to various other optimization strategies, like traffic or reach. In future videos, we're going to talk about how to get there.

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Видео Meta Optimizations канала Brill Media