How to become a Music Producer in 3 Easy Steps | Prince Charles Alexander | TEDxYouth@BeaconStreet

Grammy-winning music producer, Prince Charles Alexander, takes us on a journey through his musical life. Born into the Civil Rights era, Alexander credits his mother, Martin Luther King Jr. and recording artist Isaac Hayes as his early cultural, societal and musical goalposts.

As the times changed and technology shape shifted, Prince Charles moved through both the times and the technology to emerge as a 3x Grammy-winning recording artist, music producer and audio engineer. Known as a recording artist that became a music producer, he now mentors the next generation of music makers at the number one contemporary music school in the world, Berklee College of Music.

Three easy steps that took a lifetime to achieve are shared as a timeless representation of hope and change. “Prince Charles and the City Beat Band” recorded three albums on Virgin Records from the early to mid 80’s, and achieved their biggest successes on the European charts. Charles fronted the group as the lead singer and multi instrumentalist. The futuristic wind synthesizer called the “Lyricon” was the instrument that made his brand of next generation p-funk unique, and the group’s sound incorporated many of the devices that would propel rap music to the forefront of the American music scene.

As rap music became more popular, Prince Charles disbanded his funk group and began focusing on audio engineering. After the switch, “Prince Charles Alexander” became a multi-platinum producer, mixing engineer and recording engineer for a large client base including Mary J. Blige, the Notorious B.I.G., Puff Daddy, Usher, Boyz II Men, Brandy, Babyface, Sting, Aretha Franklin and many more. Sean “Puffy” Combs utilized Prince Charles’ technical expertise to launch and sustain the Bad Boy record label throughout the 90’s. Charles’ accolades include more than 40 Platinum and Gold certifications from the RIAA, 3 Grammy wins and 7 Grammy nominations from NARAS and a Victoire de la Musique (the French equivalent of a Grammy).

Prince Charles is currently an active producer/engineer as well as a Professor in the Music Production & Engineering Department at Berklee College of Music in Boston, Massachusetts. He also holds an Adjunct Instructor position at NYU’s Clive Davis Dept. of Recorded Music, teaching Music Production. Professor Alexander has also taught Audio Technology at the Institute of Audio Research in NYC and is a frequent lecturer at the City College of New York in Manhattan. He is a member of the Producers and Engineers Wing of the Grammy Committee Board of Governors, the Audio Engineering Society (AES) and the Musician’s Union Local 802 in NYC as well as managing up and coming talent through his production company Ark Angel Music, Inc. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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