The Problem With Key Performance Indicators (KPIs)?

This 2-minute video outlines some of the key issues companies face when choosing KPIs (Key Performance Indicators).
For more in-depth videos on the topic check out:
How do you develop and ​use meaningful KPIs and metrics: https://www.youtube.com/watch?v=APklYucryxQ&list=PLQasC2q1UjQFTZ_RQkX7SeMOay38Tuwt-&index=8&t=39s
How to develop better KPIs: https://www.youtube.com/watch?v=DULlLIQcd0k
Why KPIs and Metrics should not become targets: https://www.youtube.com/watch?v=10qBxzX6TTI&list=PLQasC2q1UjQFTZ_RQkX7SeMOay38Tuwt-&index=18&t=0s

Видео The Problem With Key Performance Indicators (KPIs)? канала Bernard Marr