how complex should your brand be? | music artist branding

I always get asked this question, weirdly, how complex should your brand be? So in this video I delved into my thoughts and shared some more tips and guidance for music artists who are starting out and are unsure of how complicated it all needs to be and bleurghhh if you find it all overwhelming then hopefully this helps ya.
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I’m a music industry creative director working on a freelance basis with a range of music artists/bands, genres and record labels. I create complete visual profiles, aesthetics, brand identities, concepts and art direction for music videos/photo shoots, stage design, in depth social media marketing campaigns and album artwork designs/illustrations. I also coach artists in branding, mindset, goal setting and social media.
I work predominantly with exaggerated visual heavy brands and always make sure the end result is authentic and genuine to the artist.


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#musicbranding #creativedirector #musicmarketing #musicindustry #musicpromotion #visualbranding

Видео how complex should your brand be? | music artist branding канала effi summers creative