Generosity, The Sustainable Business Strategy of the Future | Cindy Norcott | TEDxGreshamPlace

Cindy Norcott addresses a very interesting topic of doing business in a generosity-focused manner. She begins her talk by emphasizing that generosity is the new business strategy, and goes on to dive into the concepts of give-and-take, scarcity mindset and goes on to share how she runs her business based on the concept of generosity.
Businesses should move from trading with employees on a no-connection base and start becoming more caring with their employees and start investing more in growing their employees.
There are a number of strategies to achieve generous-centric business models and Cindy shares a couple of case studies on this topic. Cindy Norcott's experience in business spans 26 years. She founded Pro Appointments and Pro Talent in March 1994. The organizations focus on the placement of temporary, contract and permanent staff in the fields of office support and administration, accounts and finance, Sales and Marketing, IT, Medical, Technical and Insurance. Their team of experienced specialist recruiters work alongside Cindy to cement the organization's core value of having a heart for people.

Cindy's interests lie in the business arena. She loves to help people develop their businesses and reach their full potential. Mentoring and coaching business people who are keen on taking themselves and their businesses to the next level, and delivering motivational talks about goal setting, success, motivation and management inspire her to constantly read up on business subjects and inspirational topics.

She is the author of "How to be Unstoppable and Achieve more in Business and Life". This book is aimed at motivating people in business to be more focused and disciplined in order to achieve their goals. She also drew on her 20 year business journey and filled the book with lessons that have helped her to live a fulfilled, purpose-driven life. The book was launched two years ago and to date, she has sold more than 5000 copies. Her top three lessons that she has learned are that one needs to have self-belief, a firm commitment to meaningful goals and self-discipline.

She founded the Robin Hood Foundation in 2005. Through this NPO, she works with a team of committed trustees, volunteers and a full-time coordinator. Their goal is to address solutions to poverty among the poorest members of society. Through the foundation, they have projects running weekly that aim to distribute resources into the hands of the poor.

Specialities - Marketing, Motivation, Management, Leadership, Public Speaking, Ideas Generation, Public Relations, Philanthropy, Recruitment, Coaching. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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