Parmigiano Reggiano Design Challenge Award Winner

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The Awards Ceremony took place at the beautiful Kartell Showroom in NY. The winners were celebrated by about 340 people who attended the event, including many executives from top Italian design and food brands, a number of prominent designers, and members of the press.

The event included a welcome statement by Marcello Turini, Director of Marketing for the Consorzio del Parmigiano Reggiano –who came from Italy specifically to celebrate the wiiners – as well as statements by JJ Jenkins, CEO of Kartell USA and Andrea Gaeti, CEO of Alessi USA.

Additionally, Min. Plen. Fabrizio Di Michele, the Consul General of Italy in New York also gave a short speech, recognizing the talent of the Award Winners and the innovative spirit of the Italian business community.

His presentation was followed by a short speech by one of the judges – well-known designer, Karim Rashid – who emphasized the importance of shining a spotlight on design – because “the objective of design is to change humanity for the better”.

The Best of Show Award was presented by one of the judges, Mauro Porcini, the Chief Design Officer of PepsiCo, to Qing Yan, a design student who also won the Gold Award at the Student Level in the Eating Category. The winning project concept was “Cillio” – a set of ingenious cheese knives inspired by nature. Qing is a Chinese citizen studying design at Art Center in Pasadena, CA – and came to NY to accept the award.

The evening celebrated design of course, but the star of the food experience was Parmigiano Reggiano cheese which was sampled with great delight by the guests attending the party.

A full showcase of the winning projects, accompanied by background information about the designers will be featured on the Parmigiano Reggiano US website starting next week.

Here’s a link:
https://parmigianoreggiano.us/design-challenge/overview/

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