Turning Trash into Treasure — The Inspiring Story of Bola Jari Market in Gusau

In Gusau, Zamfara State, young people are rewriting the story of survival — choosing dignity over despair, and honest work over hopelessness.

At the heart of this transformation is the famous Bola Jari Market — a thriving hub for scrap and discarded items, where what society throws away is reborn as opportunity, income, and a future.

📍 While some still chase white-collar jobs, others here are proving that hard work — in any form — is honorable. Traders in this market turn waste into wealth, crafting a livelihood from used metals, electronics, plastics, and other discarded materials.

🎥 Jamilu Ibrahim reports on how the market is not only transforming lives but also challenging societal perceptions about what it means to work, to survive, and to thrive in today’s Nigeria.
#BolaJariMarket #ZamfaraHustle #DignityInLabour #GusauYouth #WasteToWealth #SurvivalStories #NigerianEntrepreneurs
Live News Broadcast from Nigerian Television Authority.
Abuja, Nigeria

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