AI Overviews Data Shows Massive Changes In Search Results #ai

Google AIO Presence Is Growing
Google continues to show confidence in their AI Overviews (AIO) search feature as BrightEdge has discovered that more keyword phrases are triggering AI answers now than at any point since the feature was rolled out last year.

25% of search queries using 8 words or more are displaying AI Overviews (AIO), which is a clear upward trend indicating that Google continues to refine the accuracy of AIO and is better able to handle increasingly complex search queries.

A graph shows how the keywords with 8, 9, and 10 words continued to increasingly show AI Overviews
Change In YouTube Citations
An interesting pattern picked up by BrightEdge is that YouTube technical tutorials have increased by 40% in AIO while health related queries that show YouTube videos are trending downward by 31%.

Of particular interest is that the high volume search queries (100k+ search volume) that trigger YouTube content have decreased by 18.7%. This may reflect a change in user needs and Google’s ability to identify that context and understand that it’s not served well by video content.

What all of this means is that it’s increasingly important to think about context awareness, the appropriateness of the content to the query. The question to ask is what kind of content best serves the context and to expand that answer across modalities like images, sound, video, and text, then within those formats think in terms of how-to, data dump, informative, etc.

Takeaway
A way to make sense of the data is that it Google AI Overviews appear to be increasingly relying on the authoritativeness of the content as the stakes go higher with more complex search queries.

Authoritativeness isn’t just about being a big brand but it may have to do with simply being meaningful to the Internet audience as a go-to source for a particular topic. Trustworthiness and other related factors are important and this has nothing to do with superficial SEO activities like author bios and so on.
#digitalmarketing #seo #google #b2b #SEOstrategies #googlealgorithm #searchengineoptimization #seotips

Видео AI Overviews Data Shows Massive Changes In Search Results #ai канала Digital Awara