EUROPEAN BANK TERM DEPOSIT CALLS PREDICTION AND CLASSIFICATION

Developed a machine learning solution to predict customer subscription to term deposits using call center data for a European banking client. Applied supervised learning models including Ridge Regression and Gradient Boosting, improving "yes" prediction accuracy from 7% to 33% by designing a two-stage modeling strategy. Also utilized unsupervised clustering (KMeans) to segment customers into actionable groups based on demographics and engagement patterns, providing valuable insights to optimize future marketing campaigns. #machinelearning #AI #BankingTech #CustomerEngagement #DataScience #PredictiveModeling #ML #Startups #DataDriven #APZIVA

Видео EUROPEAN BANK TERM DEPOSIT CALLS PREDICTION AND CLASSIFICATION канала Ernest Braimoh