What is DataLayer | Google Tag Manager Tutorial (Updated 2021 edition)
What is Data Layer | Google Tag Manager Tutorial
In this video you will develop a solid understanding of actually a Data Layer is and why is it important. Further, Data Layer is not a concept unique to Google Tag Manager, but is actually tool agnostic.
Following are the contents of the video:
00:00 : Common technical definition of data layer
00:41 : Why data Layer is required
00:50 : How data layer improves data accessibility
02:05 : How to check data layer in Google Tag Manager
06:45 : How data layer helps data continuity
09:00 : How data layer helps data consistency
12:20 : Does data layer increase the dependency on developers?
15:00 : Understanding technical definition of data layer
20:03 : How to create a dataLayer variable in Google Tag Manager
23:56 : How to create data layer variable for array
33:35 : How to create a Javascript variable based on data Layer
For more high quality Google Tag Manager videos:
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Facebook Group : https://Facebook.com/groups/DataVinciDOA
DataVinci Website : https://DataVinci.services
About DataVinci :
We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack - Tag Management, reporting, analysis, data visualisation and conversion rate optimisation.
#datalayer #GoogleTagManager #GTM #Webanalytics #GoogleAnalytics #DigitalAnalytics #Tagmanager
Видео What is DataLayer | Google Tag Manager Tutorial (Updated 2021 edition) канала DataVinci Analytics Agency
In this video you will develop a solid understanding of actually a Data Layer is and why is it important. Further, Data Layer is not a concept unique to Google Tag Manager, but is actually tool agnostic.
Following are the contents of the video:
00:00 : Common technical definition of data layer
00:41 : Why data Layer is required
00:50 : How data layer improves data accessibility
02:05 : How to check data layer in Google Tag Manager
06:45 : How data layer helps data continuity
09:00 : How data layer helps data consistency
12:20 : Does data layer increase the dependency on developers?
15:00 : Understanding technical definition of data layer
20:03 : How to create a dataLayer variable in Google Tag Manager
23:56 : How to create data layer variable for array
33:35 : How to create a Javascript variable based on data Layer
For more high quality Google Tag Manager videos:
SUBSCRIBE TO CHANNEL : https://www.youtube.com/channel/UCtcR1LdX_h77P6ExsYT_dSw/featured?sub_confirmation=1
Facebook Group : https://Facebook.com/groups/DataVinciDOA
DataVinci Website : https://DataVinci.services
About DataVinci :
We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack - Tag Management, reporting, analysis, data visualisation and conversion rate optimisation.
#datalayer #GoogleTagManager #GTM #Webanalytics #GoogleAnalytics #DigitalAnalytics #Tagmanager
Видео What is DataLayer | Google Tag Manager Tutorial (Updated 2021 edition) канала DataVinci Analytics Agency
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27 января 2021 г. 17:30:00
00:42:47
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