KOBE AND NIKE BRAND DEAL EXPIRES

Nike has issued the following statement on Bryant’s departure: “Kobe Bryant was an important part of Nike’s deep connection to consumers. He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
The estate of Kobe Bryant did not renew the late basketball icon’s Nike deal this month, sources tell Complex. The move signals what could be the end of the long relationship between Bryant and Nike unless the two parties can agree to a new contract. Bryant’s latest deal with Nike expired on April 13, 2021, according to sneaker industry sources.

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