I found out the TRUTH about SBMM and I’m exposing it since Call of Duty & Activision won't

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EOMM study in full: https://web.cs.ucla.edu/~yzsun/papers/WWW17Chen_EOMM
Casino study: https://www.wired.com/2012/03/the-psychology-of-casinos/
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0:00 Intro
0:48 They are NOT going to tell us the truth if they tell us anything at all
3:00 Activision turned Call of Duty into a gambling sim from 2014-2018
6:03 Unveiling the truth: SBMM (EOMM) is WORSE than you thought (Figure A)
8:56 How it all works; and how it's backfiring
11:02 The fatal flaw in EOMM's implementation: players' awareness of it
12:11 Organic vs inorganic retention compared (Figure B)
13:41 This system is counter productive to the Call of Duty format
15:34 Modern Call of Duty is literally a casino
16:54 Final thoughts

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