Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)

The total addressable market. TAM.
We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number.
But too large a total addressable market can hinder success. As this episode’s guest says, “serving everyone serves no one.”
To hear the story behind that lesson, and many more lesson-filled stories, I talked to Itai Sadan, CEO & co-founder, Duda (https://www.duda.co/) [https://www.duda.co/]. 
Duda has raised $100 million, including most recently $50 million in Series D growth funding. Sadan manages a team of 180 people at Duda.
Lessons from the things he made

• No one needs to give you a mandate (even in a big company), just find your customer’s problem and solve it for them
• Crank through it
• Evolve your product over time to land on the right idea
• Speed in decision making is very important
• If you are feeling the pressure, it means that you are not applying enough pressure
• Solve the right problems for the right customers…serving everyone serves no one

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Discussed in this episode
Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (podcast episode #147) (https://marketingsherpa.com/article/interview/open-source) [https://marketingsherpa.com/article/interview/open-source]
Time To Value: 3 speed-to-value marketing case studies featuring A/B testing, value focusing, and niche ad targeting (https://marketingsherpa.com/article/case-study/time-to-value) [https://marketingsherpa.com/article/case-study/time-to-value]
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (podcast episode #78) (https://marketingsherpa.com/article/interview/entrepreneurial) [https://marketingsherpa.com/article/interview/entrepreneurial]
B2B SaaS Marketing: No progress after Series A without product marketing (podcast episode #148) (https://marketingsherpa.com/article/interview/B2B-SaaS) [https://marketingsherpa.com/article/interview/B2B-SaaS]
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