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How LEGO built an adult audience
Conny Kalcher is Group Chief Customer Officer at Zurich Insurance and previously held senior marketing roles at LEGO.
In this clip, she explains how LEGO realised that as children grew up they kept buying. At first, the company resisted. LEGO was for kids. Until the numbers made it undeniable.
In this episode, Conny explains how LEGO expanded beyond children, what Zurich is learning about customer loyalty, and why community can reshape strategy.
Follow Rory
Instagram: @rorysutherland_clips
TikTok: @Rorysutherlandclips
X: @rorysutherland
LinkedIn: in/rorysutherland/
Follow Elfried
Instagram: @elfriedsamba
LinkedIn: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow Conny Kalcher
LinkedIn: in/conny-kalcher-198ba5/
X: @ConnyKal
A Sassy+ original podcast series
Видео How LEGO built an adult audience канала The Bottleneck Podcast
In this clip, she explains how LEGO realised that as children grew up they kept buying. At first, the company resisted. LEGO was for kids. Until the numbers made it undeniable.
In this episode, Conny explains how LEGO expanded beyond children, what Zurich is learning about customer loyalty, and why community can reshape strategy.
Follow Rory
Instagram: @rorysutherland_clips
TikTok: @Rorysutherlandclips
X: @rorysutherland
LinkedIn: in/rorysutherland/
Follow Elfried
Instagram: @elfriedsamba
LinkedIn: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow Conny Kalcher
LinkedIn: in/conny-kalcher-198ba5/
X: @ConnyKal
A Sassy+ original podcast series
Видео How LEGO built an adult audience канала The Bottleneck Podcast
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21 апреля 2026 г. 11:00:06
00:00:54
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