F1 BT ACCA Ch 2 promotional issues,AIDA, Marketing strategic lens,distribution issues,

promotional issues,AIDA, Marketing strategic lens,distribution issues, direct and indirect selling,The strategic marketing process,Strategic analysis of the firm and its business environment,Strategic choice,Strategy implementation,Place (distribution) issues,direct and indirect selling,Variations in marketing mix settings,Desk research,Field research,Test marketing,Strategic choice ,Demographic,Geographic,Psychological,Socio-economic,Differentiated,Undifferentiated,Concentrated,

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