If Mini Were A Flavour, What Flavour Would It Be? And Other Brand Stories Told Through Food

If Mini Were A Flavour, What Flavour Would It Be? And Other Brand Stories Told Through Food

How do you bring a brand to life using food? In this week's episode Jasmine interviews Andrew Fishwick, Chairman of Salt, the marketing company that has mastered brand storytelling through food and drink. In addition to some Michelin star name dropping, Andrew spills the beans on some of Salt's most fascinating projects for brands such as CNBC, Airbus, Soho Farmhouse and Goldman Sachs. And Andrew and Jasmine ponder what Lamborghini and Mini might taste like if they were edible.
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✅ For Business inquiries ►jasmine.montgomery@sevenbrands.com
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🕐 𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬:
0:00 Intro & guest Andrew Fishwick
2:55 How food brings brands to life
4:10 CNBC, Davos & sustainability through dining
6:50 Cannes vs Davos brand expression
8:05 Brand collabs & NBA × Hennessy
9:55 Translating brand values into taste
11:05 Trust, AI & future of food experiences
14:30 Measuring ROI in experiential marketing
15:50 Soho Farmhouse & community building
18:00 When food events go wrong (disasters 😅)
21:00 Brands that embrace bold creativity
22:05 Can brands have a “taste”?
23:50 What Mini & Lamborghini might taste like
26:45 Dream brands to work with (Lego, Doc Martens)
29:30 Andrew’s “dish” & closing
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✅ 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐖𝐢𝐭𝐡 𝐌𝐞:
👉 LinkedIn: https://www.linkedin.com/in/jasmine-montgomery-5021792/?originalSubdomain=uk
👉 Website: https://sevenbrands.com/
👉 Subscribe: https://www.youtube.com/@MarketingGlobalEdition
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✅ 𝐎𝐭𝐡𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐈𝐧 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠:
👉 https://www.youtube.com/watch?v=87VC6SyBQzg&t=2s
👉 https://www.youtube.com/watch?v=ySTp_rLIIXQ
👉 https://www.youtube.com/watch?v=Qi10Tap1R1k
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𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫:
Copyright Disclaimer Under section 107 of the Copyright Act of 1976, allowance is made for "fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.
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𝐇𝐀𝐒𝐇𝐓𝐀𝐆: #BrandStorytelling #SensoryMarketing #ExperientialMarketing #FoodAndBranding #MarketingPodcast #BrandExperience #CreativeMarketing #LuxuryBranding #MarketingStrategy #Storytelling
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🔎 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬: brand storytelling through food,sensory branding,experiential marketing,food and branding,marketing podcast episode,brand experience design,edible brand experiences,food as marketing tool,creative brand storytelling,luxury brand marketing,marketing interviews,sensory marketing strategy,storytelling in marketing,innovative brand campaigns

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Видео If Mini Were A Flavour, What Flavour Would It Be? And Other Brand Stories Told Through Food канала Marketing: Global Edition