How To Run An Effective Marketing Campaign

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To learn how to run an effective marketing campaign, you need to learn how to plan. Marketing is all about putting a plan in place to achieve your SMART goals. There are a few things you need to know to prepare to run successful campaigns, but what success means is the most important.

A big part of learning how to run an effective marketing campaign is learning what medium to use to meet your goals. There are 5 main types of marketing campaigns that I’ll go over, and each of them accomplishes different goals. Obviously the goal of every marketing campaign is to grow your business or your client’s business, but there’s more than one way to accomplish that.

Additionally, there are 6 objectives that you need to consider:
Increase sales is what most people think of when they think of marketing. When your campaign is trying to increase sales, you’re focusing on putting your product in front of people.
Grow brand awareness is another common one that people think of. Brand awareness campaigns are arguably the most important, even if they are difficult to measure. These are campaigns where you’re trying to develop an emotional connection with your customers.
Increase lead generation is very similar to increase sales. When you’re trying to increase lead generation, you’re focusing on getting people that you can move to a sales team.
Decrease turnover in customers is a common goal, though it’s usually under the radar. This is an inbound marketing goal, where you focus on customer loyalty.
Promote a product is an all encompassing goal. Usually, this is a brand awareness campaign but it focuses on what you’re selling, not who you are.
Grow a digital presence is the objective of personal branding, where you aim to become known online.

The most important aspect of setting your objective is creating SMART goals. SMART goals are Specific, Measurable, Actionable, Relevant, and Timely. It’s not enough to say you want to increase sales. Instead, your goal should be to increase sales by 50% with Facebook ads over the next 6 months.

There are also a few elements of your marketing campaign to go over. From your product to your team, every part of your marketing campaign needs to be seamless. In this video, I’ll show you what you need and how to run an effective marketing campaign holistically.

A great marketing campaign has all 6 elements, a clear goal, and a set type. When you start your marketing campaign, you should know what types of marketing campaign you might run, what you want to achieve, and how you can pull together the 6 aspects you need to get it done. Once you have that idea, get planning and determining what methods you’ll need to achieve your goals.

When you have a clear plan and workflow, you know how to run an effective marketing campaign.

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Видео How To Run An Effective Marketing Campaign канала Cereal Entrepreneur - Jordan Steen