Informative vs Persuasive

Choices about an Informative vs Persuasive speech or presentation are important because your goals for a presentation will vary depending upon the audience, your goals, and the occasion. Free download for 7 Tips for more Confident Speaking: http://www.communicationskillscoach.com/free-7-instant-tips-for-confident-speaking.html

Speaking to Inform:
- Teaching about something
- Showing how to do something
- Speeches about people, places, things, processes, etc.

Speaking to Persuade:
- Interested in changing your listener's mind or behavior (or both)
- You're building an argument to convince your audience
- You still use lots of information but you use it as evidence to win over your listeners.

Videos Mentioned:
Monroe's Motivated Sequence: https://www.youtube.com/watch?v=LMb65w9nLyo&t=10s
How to Organize a Persuasive Presentation: https://www.youtube.com/watch?v=jnfoFN7TBhw&t=4s

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Видео Informative vs Persuasive канала Communication Coach Alex Lyon