Technology Adoption Life Cycle

A quick explanation of the Technology Adoption Life Cycle. Marketing and Selling High-Tech Products to Mainstream Customers" by Geoffrey A. Moore (http://amzn.to/2FPw0Sa).

Part of a series on Understanding Emerging Technologies. For all videos and associated handouts, please visit: https://www.christiansonjs.com/understanding-emerging-technologies/

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Видео Technology Adoption Life Cycle канала Prof C