Best-selling author Nir Eyal reveals: WHY THE BEST PRODUCTS DON'T WIN #unlockfuturix #entrepreneur

🔥 “The best product doesn’t win.” – Nir Eyal

👉 Nir’s point:
Silicon Valley’s graveyards are full of companies with better tech. The winners are those that capture the monopoly of the mind — the product people turn to first, without thinking.

Why it works:
✅ Habit-forming products appreciate with use (data, content, followers, reputation)
✅ Engagement compounds, making switching harder over time
✅ Unprompted usage builds market dominance, not just features

✨ Practical examples:

Facebook wasn’t the best tech, but it owned the habit of checking social

Google wasn’t the first search engine, but it became the default

Spotify beat technically superior apps by embedding daily listening habits

💡 Founder takeaway:
Don’t just build the “best” product. Build the product people can’t stop coming back to — the one that forms habits and earns mindshare.

💡 Your turn:
What’s one habit you want your product to create in your users?

Follow 👉 @unlockfuturix for more entrepreneurial and startup content!
Follow 👉 @unlockfuturix for more entrepreneurial and startup content!

Credit: Nir Eyal / YouTube

[NirEyal, Hooked, HabitFormingProducts, Entrepreneurship, Startup, Product, Psychology]

#nireyal #entrepreneur #startup #business #product #habitforming #unlockfuturix #unlock

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