Google Featured Snippets and Answer Box - Learn their benefits & how you can rank for them in India

Are you actively doing blogs but not really driving too much traffic? That’s probably because you are not on “Position 0”.
The rank 0 or featured snippet or google answer box as it most commonly called is a box you see above all search queries on Google. These boxes are not only convenient for users who are looking for answers but it is also excellent opportunity for brands to rank (https://www.socialbeat.in/blog/how-not-to-do-search-engine-optimization/) as Google answer boxes gets a 2x higher click-through rate and steal most of the organic traffic on the web.
Before we get into how do we get the featured snippet, let’s take a look at the different types of featured snippets:

Paragraphs – they are the most common one and are in the form of a paragraph and answers the question directly
Lists – It is in the form of a bulleted list
Tables – It is literally in the form of a table with rows and columns

The best thing about having a featured snippet is that you can rank on position three or found still be on rank zero. Now wondering how to ensure you get this result? Here are some best practices to get the coveted Google answer boxes:

Answer relevant search questions
If your content does not answer questions (https://www.socialbeat.in/blog/type-of-content-target-audience-will-find-engaging/), you are not going to be able to get a featured snippet. If you notice, more often than not people type out implicit or explicit questions and long phrases on Google. And if you can answer these questions and phrases, effectively – you have a chance!

So when you are doing keyword research, make sure you look for queries that you can answer.

Using tools like Keyword Explorer, Answer The Public or Ahrefs is a good place to begin.

You can also browse through the Google's own "People also ask" section.

Ensure your answer is precise and you stay within the prescribed word limit.

Check out our blog on On-page and Off-page SEO tips for 2019 for more information - https://www.socialbeat.in/blog/ultimate-off-page-and-on-page-seo-checklist/

Go after queries that already have an answer box
Your competitor having a featured snippet for a particular query is not the end of the world. All you need to do is read through what they have done and make your content much better! Here’s our blog on how you can create 10x content! - https://www.influencer.in/blog/10-ways-to-create-better-content/

But don’t just stop there! You can even improve the design and the experience you provide users! UX is plays a very important signal for Google to rank your website - https://www.socialbeat.in/blog/ux-can-make-break-business-digital-chai-pe-charcha/

Format and language are crucial
Google seems fond of content that exactly match the query of the user! So for example if the query is “Best residential localities in Coimbatore” try and match it as closely as possible so that you have the chance to appear as an answer box. Here are a few more must know Google Search tips and tricks you can take a look at! (https://www.socialbeat.in/blog/must-know-google-search-tips-and-tricks-you/)

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Видео Google Featured Snippets and Answer Box - Learn their benefits & how you can rank for them in India канала Social Beat