International Product Life Cycle Theory | International Business | From A Business Professor
The International Product Life Cycle Theory was authored by Raymond Vernon, an American economist from Harvard University in the 1960s to explain the cycle that products go through when exposed to an international market. The cycle describes how a product matures and declines because of internationalization.
Видео International Product Life Cycle Theory | International Business | From A Business Professor канала Business School 101
Видео International Product Life Cycle Theory | International Business | From A Business Professor канала Business School 101
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