Day 6 - Develop Your Professional Bio

Welcome to Day 6 of our "How to Make Your Medical Exercise Training Practice Referral Ready in 30 Days" series! In this session, Dr. Mike focuses on crafting a "professional bio" as a *"secondary, yet vital component" of your marketing efforts. Learn why your bio serves to help clients and medical professionals "connect, feel safe, and trust" you. Discover the importance of positioning yourself as a "medical savvy exercise professional" by highlighting relevant experience, and prioritize "showcasing real-world results" over listing an extensive list of credentials. The discussion emphasizes limiting credentials shown to a maximum of two and aligning your language with the "language of medicine" when communicating your background and outcomes. A sample bio and template are provided as a blueprint for creating this essential document that acts as a "closer," providing credibility and facilitating referrals. Go to www.crackingthecode.net for more videos and information.

Видео Day 6 - Develop Your Professional Bio канала Michael K. Jones, PhD, PT