S4-E2: AI in UX Research - The Illusion of Understanding

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In this episode, Dr. Emmanuelle Savarit explores one of the most subtle risks emerging as AI becomes embedded into research workflows: the illusion that faster outputs automatically mean deeper understanding.
As AI increasingly supports recruitment, synthesis, reporting, and analysis, researchers gain speed and efficiency — but may also begin trusting polished outputs too quickly.
This episode explores:

• How AI-generated summaries can reduce critical questioning
• Why repeated patterns are not always meaningful insights
• The difference between processed evidence and raw evidence
• How analytical judgement can weaken when researchers move too far from the underlying data
• Why AI should remain an assistant,  not the final authority

This is not an argument against AI, but a call to use it consciously, critically, and responsibly.
Because in the AI era, the value of the researcher will not simply be producing outputs faster, but preserving judgment, nuance, and depth.
#UXResearch #AI #ResearchLeadership #AIEthics #UserResearch #ResponsibleAI
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Видео S4-E2: AI in UX Research - The Illusion of Understanding канала Dr Emmanuelle Savarit